At the beginning of the 1960s, Henri Gault a recognized journalist for the Paris-Presse newspaper found himself responsible for a weekly column called ‘Week-end get aways’. Christian Millau who was editor in chief would review the weekly escapades written by he who would become his favorite gastronomic companion. The tone was often bold, their choices divisive (iconoclastic) and immediately successful. The pair personify the new expectations and values that embody the moment. An idea was sown in the mind of Christian Bourgois who was the literary director at Julliard at the time, a guide that promotes a new take on gastronomy, written in a modern reporting style that would promote restaurants in the capital but also boutiques, artisans, wine merchants, boutique hotels and mini breaks. At the end of the decade the duo earn the right to break out and develop independently a national magazine, the Nouveau Guide. The start of a success story that we all know today, that of the Guide Jaune (Yellow Guide)….
FRANCE
SUISSE